Switzerland is an iPhone country, it has the world’s most dense iPhone usage. The mobile device has become a gateway to the cloud, to an ‘augmented me’.

Mobile today is very technical. HyperWeek offers social media services, e.g. for Nestlé. Founded in 2007, today 5 people run the social publishing service that help companies deploy their own private social network.

Paper.li is a Twitter based curator platform. Edouard Lambelet presents paper.li’s current mobile strategy with its rollout of a mobile version underway.

Matthias shares insights into the use of social media and mobile phones at major global events like the annual Davos conference World Economic Forum WEF. Read his view on how social-media is enabling people to interact with world-leaders in totally new ways.

Boris Jacklowsky, Leiter Digital Business / Web bei AXA Winterthur, präsentiert Analysen und Findings aus der Kundendatenbank und die Folgen für das Online Business.

Roger Calisi, Leiter Marketing und Kommunikation, BMW Schweiz, am Dmexco Satellite Zürich über die Internetaktivitäten von BMW.

Blakes Hotel, created by internationally-renowned designer Anouska Hempel, has unveiled 47 beautifully refurbished rooms, a brand new gymnasium and discreet, Japanese garden-inspired courtyard, following an extensive, eight month refurbishment programme.

Read Erik Simmons’ 7 lessons learned in 12 years of requirements engineering improvement.

Ich habe einem KMU folgendes Social Media Vorgehen empfohlen http://bit.ly/k2fKaA @manuelnappo @Swisscom_B2B_de #SocialMedia

Endeca InFront is a new software suite focusing on customer experience management. The customer experience has fundamentally changed. It’s on the customer’s terms now: Customers may start their experience on a mobile on Google and expect a seamless connection throughout sites such as Facebook and corporate ecommerce applications.