Matthias shares insights into the use of social media and mobile phones at major global events like the annual Davos conference World Economic Forum WEF. Read his view on how social-media is enabling people to interact with world-leaders in totally new ways.
Boris Jacklowsky, Leiter Digital Business / Web bei AXA Winterthur, präsentiert Analysen und Findings aus der Kundendatenbank und die Folgen für das Online Business.
Roger Calisi, Leiter Marketing und Kommunikation, BMW Schweiz, am Dmexco Satellite Zürich über die Internetaktivitäten von BMW.
Blakes Hotel, created by internationally-renowned designer Anouska Hempel, has unveiled 47 beautifully refurbished rooms, a brand new gymnasium and discreet, Japanese garden-inspired courtyard, following an extensive, eight month refurbishment programme.
Read Erik Simmons’ 7 lessons learned in 12 years of requirements engineering improvement.
Ich habe einem KMU folgendes Social Media Vorgehen empfohlen http://bit.ly/k2fKaA @manuelnappo @Swisscom_B2B_de #SocialMedia
Endeca InFront is a new software suite focusing on customer experience management. The customer experience has fundamentally changed. It’s on the customer’s terms now: Customers may start their experience on a mobile on Google and expect a seamless connection throughout sites such as Facebook and corporate ecommerce applications.
Kiddicare.com is a major innovator in the ecommerce space amassing different awards. They see multi-channel as old hat and opt for an omni-channel approach: Customers don’t differentiate based on their device. The only difference between devices is the hour of usage: Mobile has a peak in the morning: Customers tend to not fire up their PC in the morning anymore but instead check their mobile phones.
Shopdirect.com put an agile user centered design approach in place in order to compile their latest services more quickly and more accurately meeting business needs.
Auto Trader automotive classified site for used cars: Key pointers on alerting, mobile, geo location, parametric search & platform integration.
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